By Editor | On Wed, September 20, 2017
Bookassist CEO Des O’Mahony discusses the metrics of Cost Per Acquisition, what hotels can do to measure it properly, and how they can leverage the knowledge it brings. In particular, the fact that hotels often hamper their own ability to drive direct business is discussed. The interview is with Stephen Dudley from Fáilte Ireland, Ireland’s National Tourism Development Authority.
The interview is a follow up to Bookassist’s contribution to the Fáilte Ireland CPA report released in late 2016.