Over 300 hoteliers attended the full day, annual event.
Direct booking expert Bookassist was invited to address the audience to advise them on how to optimise their business for increased direct bookings.
Bookassist CEO, Dr Des O’Mahony presented the company’s vision of excellence for hotels and advised that anything short of excellence would impact negatively on direct booking capability and profit margin.
He showcased a number of Bookassist clients who have worked hard on optimising their hotel’s direct business and have seen their cost per acquisition fall dramatically.
The key message was the more you optimise your direct business the cheaper it gets per booking.