Booking Engine - Our Difference is Conversion

Because of what you can save on commission, every customer that books directly with your hotel hands you more cash at check-out than a customer from an OTA. For exactly the same service and product.

It makes sense to divert more and more of your business to direct.
Start today. And stop losing money.

Voted World's Leading Booking Engine Technology Provider by our peers in the industry at the prestigious World Travel Awards in 2012, 2013 and again in 2014, Bookassist is the world's only hotel booking engine to win three consecutive awards.

Bookassist Booking Engine is the core module of our 360° Direct Booking Solution for Hotels which also includes Web Design, Digital Marketing, and Distribution Management.

The Bookassist advantage that sets us apart from the rest is the tight integration of our booking technology with our Digital Marketing and Web Design services. This enables them to share critical data and work together seamlessly to maximise your hotel's exposure and drive conversion by eliminating barriers to booking.

For your booking engine to deliver, the capability for strong and consistent conversion of lookers to bookers is critical. That's where Bookassist excels. We analyse customer patterns, build our booking technology to match customer requirements, and provide you with personalised, localised and expert account management to continually raise the performance of your hotel's online business.

Built-In Tools To Push Conversion

To convince people to book direct rather than through an OTA we have a number of features in the Booking Engine that you can use to your advantage.

Dynamic calendar display for full month-by-month rate browsing, dynamic pricing based on length of stay, promo codes, an agent-corporate system and a loyalty tool all help to increase revenue and build loyalty for your hotel. You can easily upsell, keep your guests in-house and grow margin with the added benefits of meal plans, add-ons and gift vouchers right within the booking process.


If you do nothing else but replace your current booking technology with our customer-centric booking system, you will see conversion grow.

Personalised Account Management To Drive Conversion

We've long recognised that one size does not fit all, so we use a highly personalised partnership approach tailored to you and to your hotel's specific needs.

We don’t just supply the technology and walk away. We partner with you to help you to:

  • Get more online direct bookings
  • Increase your In-house sales at booking stage
  • Grow margin on both direct and indirect bookings

We do this by helping you to build your brand online and decrease your dependence on third parties. Our team will help put you back in control of your brand, your prices, your inventory and most importantly your customer.

Bookassist Account Managers are ex hoteliers who understand the challenges of the hotel business. Their single goal is to help your hotel to reach its full direct booking potential. Our most successful clients are those that partner fully with us, taking our expert advice on board, working together with us to increase direct bookings. Your account manager will work with you on all the key areas needed for success in direct booking. There's lots to do!

Administration and Reporting

Most other booking engines force you to set up your room around their rigid structure. Bookassist on the other hand offers flexibility in both setup and how your offer is displayed to your customers.

We provide you with detailed intelligent reporting to help you make the decisions that count.

Working with the World’s Leading Booking Engine Technology Provider gives you access to some of the strongest industry leading reporting on the market with hundreds of configurable reports on performance, dynamic charts and powerful system alerts to warn you of low availability due to sale of rooms.

Bookassist Booking Engine integrates with the Google Analytics API and seamlessly integrates with your own website providing you with a cent-by-cent analysis of PPC and meta search digital marketing spend.


We take digital security very seriously. Bookassist undergoes regular security audits and our technology is fully compliant with the requirements of the Payment Card Industry's Digital Security Standards (PCI DSS). The company is registered on the public Visa Merchant Agent List - just search for Bookassist on that link.


Bookassist technology is OTA/HTNG/XML compliant. That means our systems speak the same language as most property management systems (PMS), channel managers and online travel agent channels.

Certified partners include: Micros Fidelio for Opera and Fidelio Suite, Channel Rush, Protel, Figaro, Parity Rate, Softbrands Portfolio, hostpms, Millennium Soft, Yield Planet, Rate Wise, Media Log, GPDati Roomshop, Hotelpartner GmbH, LeoPortals, NewHotel, GMS. We are continually connecting and continually updating our compatibility list.

Bookassist is fully integrated with the major Meta Search Platforms. It has direct connectivity to Google Hotel Finder and Trivago and is a premium partner with TripAdvisor TripConnect. Your rates and availability can therefore be fed directly to some of the largest online traffic sources, straight from the booking engine. Our Digital Marketing supports this connectivity with full managment of each platform to include bid management and ongoing support to ensure you get an optimum return from meta search connectivity.

Bookassist Connectivity

Hotel Group Technology

Bookassist Booking Engine can also be used for multiple hotels in a group. Using our hotel group technology means that online customers can view all hotels on a single page for easy comparison. They can search for availability and rates across the entire group with ease, or they can search within a specific geographical area only, or search directly from a map view that shows real live availability.

And customers on a particular hotel website can be automatically recommended other hotels in the group if there is an availability problem. Cross-selling within your group is easy.

Your Hotel. To Go.

People are increasingly booking on the go. It is the fastest growing segment of online booking. (See discussion on our blog: Mobile User Behaviour is Changing.)

Search is still the primary route to your hotel on mobile. To capture demand, you need a responsive website or webapp that is just one tap away from search results on mobile. An app won't help you at this critical point.

Your mobile solution must offer languages, reviews, mapping and routing, social media integration, photos and video, and of course a fully functional booking engine.

Bookassist's Web Design team builds advanced responsive websites with technology focused on hotels' needs. Our mobile technology includes a fully responsive mobile booking engine to ensure your customers get the best experience possible on every platform.

Bookassist's mobile technology has been used by hundreds of hotels since 2010 and was awarded the EyeforTravel Mobile Innovation Award in 2013.

Mobile booking for hotels

Service Specifications


  • Hotels and hotel groups. Apartments and apartment groups, apart-hotels, with long-stay, half board configurations.


  • No installation at hotel or on hotel networks required. Fully internet-based system accessible from any internet-connected PC.


  • PCI-DSS Compliant. Bookassist is a registered merchant on the Visa Merchant List.
  • Create and manage multiple administration access profiles for hotel staff to limit system access. All system access, updates and actions fully logged.


  • Easily upsell, keep your guests in-house and grow margin.
  • Dynamic pricing capability for automatic price changes based on length of stay.
  • Meal plans configurable by the customer per room and per occupant.
  • Add-ons allow you to monetise and up-sell extras like airport transfer, spa treatments etc. right within the booking process.
  • Promo Codes for offering special rates, useful for social media and off-line marketing.
  • Agent/Corporate system for corporate reservations and private log-ins with optional loyalty system.
  • Sell both value-based and package-based gift vouchers.


  • Engine built seamlessly into your website with no linking off or pop-ups,
  • Advanced CSS to match the look and feel of your hotel website.
  • Multiple Languages (22) and multiple currencies (23), linked to ECB for live rate conversion.
  • Instant SMS & e-mail confirmation of reservations for guest and hotel.
  • 100% pay in advance packages - routed to hotel’s online merchant account.
  • Special offer and rates feeds available in XML allow your web developers to embed live information and deep links.
  • Automatic price adjustment for family rooms based on occupant number and childrens ages.
  • Linked rates to easily manage complex rate plans and special offers.
  • Configure any kind of room type or package, including family rooms.


  • Customer review collection, easily managed and activated by the hotel.
  • Industry leading reporting.
  • Integrated with Google Analytics Ecommerce API.

Integrations and Extensions

  • Award-winning mobile booking capability.
  • Facebook Apps for booking and customer reviews.
  • Multiple PMS integrations via XML/OTA/HTNG - SoftBrands, Protel, Micros, Hotsoft and others.
  • Multiple channel manager integrations via XML/OTA/HTNG - RateGain, TravelClick, hetras, Vertical Booking and others.
  • Direct connection to Google Hotel Finder, TripAdvisor TripConnect, and Trivago meta search.
bookassist - technology & online strategy for hotels

Address: 1st Floor South Block, Rockfield Central, Dublin D16 R6V0, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916