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Booking Engine - It’s About Conversion!

Award-winning technology and service to boost your profit online

For your booking engine to deliver, the capability for strong and consistent conversion of lookers to bookers is critical. That's where Bookassist excels. We analyse customer patterns, build our booking technology to match customer requirements, and provide you with professional and personalised account management to continually raise the performance of your hotel's online business.

FACT: If you do nothing else but replace your current booking technology with our customer-centric booking system, you will see conversion grow.

We've proven this regularly, and you can read more in our customer testimonials.

Bookassist was named World's Leading Booking Engine Technology Provider at the prestigious World Travel Awards in 2012 and again in 2013, and won Best Mobile Solution at the EyeforTravel Mobile Innovation Awards in May 2013. Our systems are externally security-audited and our procedures are fully compliant with the requirements of the Payment Card Industry's Digital Security Standards (PCI DSS). Bookassist is registered on the public Visa Merchant Agent List - just search for Bookassist on that link.

Exactly What You And Your Customers Want

Bookassist Booking Engine also gives you corporate bookings, promo codes, connectivity to your PMS and channel manager, mobile webapp capabilities, apps for Facebook, Google and TripAdvisor connectivity, and much more.

  • Personalised, localised and expert account management.
  • Regular contact, reporting and ongoing advice on growing your online bookings.
  • System built directly into your website with no linking off or pop-ups.
  • Advanced CSS to match the look and feel of your hotel website.
  • Linked rates to easily manage complex rate plans and special offers.
  • Dynamic pricing for automatic price changes based on length of stay.
  • Automatic price adjustment for family rooms based on occupant number and children’s ages.
  • Meal plans configurable by the customer per room and per occupant.
  • Add-ons during booking allow you to monetize and up-sell extras like airport transfer, spa treatments etc.
  • Special offer and rates feeds available in XML allow your web developers to embed live information and deep links.
  • Promo codes so you can offer discounts or display hidden special offers.
  • Agent/Corporate system for corporate reservations and private log ins.
  • Loyalty system module for incentives and rewards.
  • Sell vouchers for packages and for fixed amounts.
  • Award-winning webapp booking engine for mobile.
  • Facebook Apps for booking and customer reviews.
  • Multiple PMS and Channel Manager integrations via XML/OTA/HTNG.
  • Direct connection to Google Hotel Finder.
  • Premium partner connection to TripAdvisor TripConnect.
  • Instant booking confirmation by email and by SMS.
  • All major currencies and languages supported.

Bookassist Booking Engine works perfectly for the individual hotel but can also be used for multiple hotels in a group. Using our hotel group technology means that online customers can view all hotels on a single page for easy comparison. They can search for availability and rates across an entire group with ease, or they can search within a specific geographical area only for example. They can search directly from a map view that shows real live availability. And customers on a particular hotel website can be automatically recommended other hotels in the group if there is an availability problem.

Read client testimonials

Get Social - It's All About The Customer!

Customer-generated content is a significant factor in choosing where to stay. But reviews are also critical intelligence for you in helping you understand your customers' needs and views. Bookassist Booking Engine technology can

  • automatically collect and publish reviews from all those customers who actually stayed in your hotel - real and verifiable reviews that help you appreciate the real issues your customers experience
  • send reviews to your hotel's customised mobile webapp
  • have reviews automatically collected by the TrustYou reviews platform via our integration so that they contribute to your overall web score
  • embed dynamic links to special offers, photos and content anywhere in your website and in newsletters
  • integrate with Facebook via Bookassist's Apps for Facebook to offer specials, booking, vouchers and display reviews

Learn about Apps for Facebook

Your Hotel. To Go.

People are booking on the go. It is the fastest growing sector of online booking. You need a location-aware mobile site or app that offers languages, reviews, mapping and routing, social media, photos and video, and of course a fully functional booking engine.

Bookassist's mobile technology automatically redirects mobile visitors browsing to the mobile webapp version of your website. You ensure your customers get the best experience possible on every platform, on desktop with Bookassist Site Builder websites and on mobile with our optimized webapp.

The fact is that properly built platforms drive conversion. Get your hotel into your customers' hands today with Bookassist's mobile webapp for iPhone. Android, BlackBerry, Windows and pretty much any other smartphone platform on the market.

Learn about Bookassist Mobile Webapp

Bookassist Webapp for Hotels


Bookassist technology is OTA/HTNG/XML compliant. That means our systems speak the same language as most property management systems (PMS) and online travel agent channels and can interconnect with any OTA/HTNG/XML compliant system.

Certified partners include: Micros Fidelio for Opera and Fidelio Suite, Channel Rush, Protel, Figaro, Parity Rate, Softbrands Portfolio, hostpms, Millennium Soft, Yield Planet, Rate Wise, Media Log, GPDati Roomshop, Hotelpartner GmbH, LeoPortals, NewHotel, GMS. We are continually connecting and continually updating our compatibility list.

Bookassist has direct connectivity to Google Hotel Finder and is a premium partner with TripAdvisor TripConnect. Your rates and availability can be fed directly to two of the largest online traffic sources, straight from the booking engine.

Learn about Technology Partners

Bookassist Connectivity

Personalised Account Management

The Bookassist team brings world-class online strategy, deep knowledge and best-of-breed technology to your hotel. We have long recognised that one size does not fit all, so we use a highly personalised partnership approach tailored to you and to your hotel's specific needs.

  • You are assigned a personal account manager based in your region, at no cost, to work directly with you on strategy and ongoing conversion improvement
  • Your account manager will work with you from day one to construct annual strategy plans and implement them
  • Your account manager will provide regular reports and will hold regular face-to-face meetings
  • Because we have access to trends and intelligence across entire markets, your account manager can give you broad market information to improve your performance
  • Your account manager will keep you up to date on emerging trends in technology and in the marketplace.

We provide detailed intelligent reporting to help you make the decisions that count.

  • Alerts - the system automatically warns of low availability due to sale of rooms allocated to the system
  • Dynamic charts deliver rich visual presentation of performance indicators
  • Hundreds of configurable reports on performance, e.g. countries of origin of bookers, top packages sold, top days booked
  • Cent-by-cent analysis of PPC marketing spend with our unique Google Analytics Ecommerce integration.

Contact Bookassist today on or phone one of our offices to find out more about this product (see Bookassist offices contact page). If you are already a Bookassist hotel partner, just contact your Account Manager directly for more information.

bookassist - technology & online strategy for hotels

Address: 35 Fitzwilliam Place, Dublin 2, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916