By Editor | On Mon, January 09, 2017
Dublin, January 9
Bookassist has today announced a major upgrade to its world-leading Booking Engine technology, the first phase in a series of changes due in 2017.
Following consultation with online customers and with hotel clients, the upgrade has focused on key usability areas for online customers, allowing people to absorb information more quickly and therefore improve potential conversion. Filtering of information, by being able to set the number of rooms required for example, allows online customers to focus more quickly on what matters to them. Stronger flexibility in visual layout has also been introduced to allow the Booking Engine to fit more seamlessly into any hotel website, bringing more clarity and more confidence for the booker.
“The first steps are the time-consuming ones, since you have to ensure backwards compatibility for thousands of clients and we spent a lot of 2016 on behind-the-scenes work”, said Dr Des O’Mahony, CEO and Founder at Bookassist.
“This release is very much Phase 1 of the new architecture, but there is a lot more to come. New features and alternative routes to booking will be introduced quickly on this platform to allow hotels have much more flexibility in the way their customers interact with their product offerings as well as allowing completely different ways of purchasing. We will soon release a best-of-breed interactive pricing grid for example, to give cutting-edge user experience when browsing resort and leisure properties”.
The Bookassist Booking Engine continues to prioritise conversion in order to drive hotels’ profitability with improved direct bookings, with customer-focused features including:
- Over 20 currency and over 20 language options, including right-to-left languages;
- Option to allow selection of number of rooms, as well as occupants, to focus results;
- Voucher and promo code entry;
- Dynamic discounts based on arrival and length of stay;
- Larger image thumbnails and full image gallery per room;
- Dynamic room pricing based on occupancy, child age and date;
- Customer can choose from multiple room variations, payment options;
- Configurable special offers bar to focus customers on specific offers.
Room configuration with dynamic pricing reflecting adult/children occupancy, as well as dynamically priced mealplans (as shown), are also a feature that online customers rate highly.
While fully functional as a stand-alone product embedded in any hotel website, Bookassist’s Booking Engine gains even more advanced features when combined with the company’s Smart CMS web design product, allowing Booking Engine information to be used dynamically throughout a hotel’s Smart CMS website.
The Booking Engine 2017 upgrade will be rolled out on a phased basis to Bookassist clients in all countries starting January 16th.
Bookassist® develops and manages award-winning digital strategies for hotels to help them drive direct bookings and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.