News and press

Italy’s largest hotel group UNA Hotels and AtaHotels choose Bookassist

By Editor | On Mon, May 08, 2017

Bookassist is pleased to announce that the combined Italian hotel groups UNA Hotels & Resorts and AtaHotels (http://www.atahotels.it/en/about-us/) have chosen Bookassist’s award-winning direct booking technology across their entire property portfolio of 43 hotels.


Together, Atahotels and UNA Hotels & Resorts with a portfolio of almost 5500 rooms cover 11 Italian regions and 25 destinations, making them the largest indigenous Italian hotel group.

“We have worked successfully with AtaHotels for over a year now, and we’re delighted to add Una Hotels & Resorts to the portfolio”, said Yahya Fetchati, COO at Bookassist. “We are confident that Bookassist technology, integration and direct booking expertise will drive transformational growth online at UNA and AtaHotels in their push for direct business growth.”

The combined group portfolio include three, four and five-star hotels, resorts (including the prestigious Villa Le Maschere), aparthotels and five unique UNAWAY hotel concept properties.

The hotels will progressively be moved to the Bookassist cloud platform throughout the month of May.

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Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Welcome to our 100th and 101st Five-Star Hotel Clients!

By Editor | On Thu, April 27, 2017

Bookassist, The Direct Booking Expert™, has reached a significant milestone this month in welcoming the 100th and 101st five-star properties to the company’s portfolio.

The InterContinental London Park Lane Hotel (http://parklane.intercontinental.com/), London’s largest 5 star hotel and the flagship of the InterContinental Hotel group (IHG), and Gran Hotel Son Net (http://www.sonnet.es/), the prestigious 5 star Mallorca hotel, have both chosen bespoke web design and digital marketing services from Bookassist with Gran Hotel Son Net additional using Bookassist’s Booking Engine services.


The addition of the InterContinental London Park Lane and Gran Hotel Son Net to the portfolio underscores Bookassist’s leading position in the luxury hotel market segment and the trust placed in Bookassist to operate at the highest standards required.

According to Bookassist CEO Dr Des O’Mahony, “We understand the exacting needs of hoteliers and are confident that our expert online strategy advice and digital solutions ensure our clients achieve real transformational growth. It’s a great compliment to our team to secure such prestigious five-star clients, and through our commitment to strong customer relationships we expect to continue to grow our portfolio of top-end signature hotels.”

We’re delighted with our new website. The Bookassist team have shown real depth of knowledge and experience, and it’s a pleasure to work with them.
Stephen Moran, Marketing Manager, InterContinental London Park Lane

Bookassist currently offers expert online strategy advice in addition to providing booking technology, web design and digital marketing solutions to over 1200 hotels across Europe and the Middle East.

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Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Bookassist-Google Summit Shares Vision of Excellence

By Claire Sawier | On Tue, April 04, 2017

Bookassist and Google are once again joining forces to host a Digital Summit for hoteliers. The summit follows a hugely successful first summit in November of 2016 which attracted over 80 hoteliers from Ireland, Italy, France, Spain, Czech Republic and Iceland.

Hoteliers from across Europe are invited to Google HQ in Dublin on April 24th where Bookassist and Google will share their vision of excellence.

The Summit (#BookassistSummit) will provide an insight into what excellence looks like from a digital point of view, with experts from Bookassist and Google advising hotels on the things they need to consider and the steps they need to take to on their journey towards excellence.

“Our partnership with Google is bringing the best help there is to assist hotels on their journey to excellence and we know from our first summit that hotels value the advice from the Bookassist-Google partnership ” said Des O’Mahony, CEO at Bookassist.

Bookassist will showcase their Direct Booking Health Clinic strategy tool allowing hotels to benchmark their hotel’s online strategy against hotels with proven success at driving direct business.

Hotels that register before April 14th will receive their personalised Direct Booking Health Score™ at the start of the event. The personalised score will address the unique and individual challenges they face in building their direct business. The event will then focus on some key actions they can implement to improve their score.

A panel of hoteliers, each at a different stage of their journey to excellence will share their own experiences, challenges and rewards along the way.

Google will also address Bookassist client hotels at conferences in Prague and Madrid later in May.

“We have an excellent relationship with Bookassist here on Team Ireland. It is clear they are held in the highest regard by their customers, the turnout and engagement for the first summit was excellent.” Philip Coyle, Agency Strategy Lead, Google.

Reach your full potential online and capitalise on extra profit!

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Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Bookassist Presents at Hospitality and Tourism Forums in France

By Editor | On Wed, March 22, 2017

The Direct Booking Expert Bookassist was invited by Enterprise Ireland to speak at Hospitality and Tourism Knowledge Forums in Nice and Cannes on March 16th and 17th.

Bookassist was joined by Irish companies Fexco, B-Sm@rk and Castlebrook for a high level international discussion with local hospitality and tourism professionals.

Addressing delegates at the Cannes forum, Minister Leo Varadkar spoke of the position Ireland holds as a leading innovator for technologies in the travel Industry. He also referred to the opportunities that exist between Irish companies and local companies, encouraging mutually beneficial exchange and collaboration.

A business lunch hosted by Cannes in the presence of Minister Leo Varadkar and Her Excellency Ambassador Ms Geraldine Byrne Nason concluded the high profile event.

Commenting on the event Des O’Mahony, CEO Bookassist said, “Our strong relationship with Enterprise Ireland and presence at key industry events demonstrates the position Bookassist holds as a leader in the travel industry. We will continue to strengthen our ties in the French market by building on relationships, focusing on innovation and investing in our people.”

Enterprise Ireland France (second from left) with Nawfel Koundi (far right) and others at the Hospitality and Travel Industry Knowledge Forum in France
Alix Derigny, Enterprise Ireland France (second from left) with Nawfel Koundi, Bookassist (far right) and others
at the Hospitality and Travel Industry Knowledge Forum in France

Bookassist Launches Price Calendar For Booking Engine At ITB Berlin

By Editor | On Wed, March 08, 2017

Berlin, March 8

The Direct Booking Expert™ Bookassist® (bookassist.com) has today launched an entirely new approach to online booking for hotel websites at the ITB travel and technology exhibition in Berlin.

Following a significant technology upgrade to the company’s Booking Engine software platform in early January this year, this latest addition provides a hotel’s online customers with a new interactive and highly dynamic view of room types and rates for up to 24 months in the future. The new dynamic Price Calendar functionality presents an alternative interface for customers who wish to quickly browse rates and special offers and locate the best deals.

Price grid is a highly dynamic user interface optimised for touch
Price Calendar is a highly dynamic user interface, highly optimised for touch interfaces


“Price Calendar is a highly interactive user experience, and fun to use”, according to Bookassist CEO and Founder, Des O’Mahony. “It provides a real alternative view for users who are flexible with their dates, or who find that there is no availability for their chosen dates.”

That alternative view gives hotels an additional opportunity to convert online lookers to bookers, or to encourage up-selling to potentially higher-value packages and specials. Price Calendar has also been shown to keep potential customers browsing on-site for far longer than the typical booking process, improving conversion and allowing hotels more time to “message” potential guests regarding special offers.

Unlike competitor approaches that struggle with loading and reloading data and frustrate the user with delays, Bookassist’s Price Calendar is built with the latest dynamic user-interface technologies, allowing up to 2 years of dates to be instantly and effortlessly shown for each and every room type without further data loading. The interface is fully touch-aware, with the flick of a finger navigating smoothly across months of prices, with clear highlighting of the best value offers. A few simple clicks or taps converts a choice into a booking.

Price Calendar begins roll out this month to existing Bookassist Booking Engine clients. It will be offered as an additional parallel view to the standard booking process for bookers who have flexibility on dates. Price Calendar will also be offered as an automatic alternative when the booker’s originally chosen dates in the standard booking process result in no availability.

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Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Direct Booking Health Score brings industry benchmarking to your hotel’s direct business

By Editor | On Wed, March 01, 2017

​Bookassist is on a quest to shake and wake hoteliers up to the dormant profit potential that awaits them if they realise their full online direct potential.

Bookassist’s new Direct Booking Health Clinic, launching at ITB Berlin on March 8th, allows hotels to benchmark their hotel’s online strategy against the highest industry standards. The full series of checks results in an overall personalised Direct Booking Health Score™ for each hotel that addresses the unique and individual challenges they face in building their direct business and driving stronger profit.


The Direct Booking Health Clinic was born out of countless meetings with hotels across Europe over the last number of months to analyse the complex issues hotels are facing online today. What is clear is that hotels have to attend to many things in order to optimise their direct route, but it’s also clear that they risk wasting time and money if these tasks are not actioned properly and given proper priority.

Bookassist has constructed the Direct Booking Health Score™ to address those issues and help hotels fine tune their approach to direct business to ensure optimum results. Hotels already know that they should focus on direct and have seen the chains fight back against OTA dominance to woo the customer directly. But understanding where to start and what should be given priority can be difficult. What happens if you optimise certain things but not others? Will it be worth your while putting the effort in? How does it impact on your revenue and profitability? These are the questions Bookassist’s Direct Booking Health Clinic answers for you, practically and in detail.

Bookassist’s Google Premium Partner-qualified expert conversion team conduct critical tests to provide hotels with their overall Direct Booking Health Score™. They scientifically assess a hotel’s digital marketing strategy, search engine positioning, web and mobile design standards, on-site conversion potential and booking engine optimisation and compare with industry best practice.

The clinic analysis presents the issues, good and bad, in such a way that the hotel can immediately “see” the state of their online Direct Booking Health, and can appreciate the things that need their attention and the things that need priority. Bookassist’s conversion experts advise on ways in which hotels can measurably improve and present practical steps that hotels can take to better their own unique situation.

Hotels can gain inspiration from some real-life examples of their peers who are reaping the rewards of having higher scores.

Bookassist will be showcasing the strategy tool at an upcoming event in Google HQ in Dublin and will be running regular clinics throughout the year to help hotels make a real difference to their direct business.

You can book an appointment for a Direct Booking Health Clinic session to get your hotel’s personalised Direct Booking Health Score™


Bookassist at ITB Berlin 2017 showcasing Direct Booking Clinic and Product Launch

By Editor | On Mon, February 06, 2017

Visit Bookassist in Hall 8.1


Bookassist will again be exhibiting, for the seventh year, at this year’s ITB travel show in Berlin. The “World’s Leading Travel Trade Show” takes place from Wednesday March 8 to Sunday March 12 at Berlin’s Messe exhibition centre.


Bookassist is located in the main technology section at hall 8, section 8.1, stand 108. Bookassist staff representing Ireland, France, Spain, Italy, Austria, Germany and Czech Republic will be on hand for demonstrations and queries.

Book an ITB appointment with Bookassist

Reserve Your Direct Booking Clinic Session

How well is your hotel positioned for direct business? Bookassist’s Direct Booking Clinic sessions will operate for the duration of the trade show, allowing hotels to benchmark their online strategy against the highest industry standards. Our expert conversion team will conduct some critical tests to provide you with an overall Direct Booking Health Score™. They will fully assess your hotel’s digital marketing strategy, search engine positioning, web design standards, website conversion potential and booking engine optimisation, as well as providing best practice examples.


“We believe that our Direct Booking Clinic will prove invaluable in showing hotels the practical steps to significantly improving their online conversion. And that means better profit generation”, said Claire Sawier, Head of Marketing at Bookassist.

Book your ITB Clinic Session

Booking Engine Technology Launch

Following on from the recent launch of the new Booking Engine 2017 platform, Bookassist will be making an exciting additional Booking Engine technology announcement at ITB, showcasing an innovative new approach to booking online.

Details will be announced at the show on March 8th. Stay tuned!


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