By Editor | On 08.03.2017
Berlin, March 8
The Direct Booking Expert™ Bookassist® (bookassist.com) has today launched an entirely new approach to online booking for hotel websites at the ITB travel and technology exhibition in Berlin.
Following a significant technology upgrade to the company’s Booking Engine software platform in early January this year, this latest addition provides a hotel’s online customers with a new interactive and highly dynamic view of room types and rates for up to 24 months in the future. The new dynamic Price Calendar functionality presents an alternative interface for customers who wish to quickly browse rates and special offers and locate the best deals.
“Price Calendar is a highly interactive user experience, and fun to use”, according to Bookassist CEO and Founder, Des O’Mahony. “It provides a real alternative view for users who are flexible with their dates, or who find that there is no availability for their chosen dates.”
That alternative view gives hotels an additional opportunity to convert online lookers to bookers, or to encourage up-selling to potentially higher-value packages and specials. Price Calendar has also been shown to keep potential customers browsing on-site for far longer than the typical booking process, improving conversion and allowing hotels more time to “message” potential guests regarding special offers.
Unlike competitor approaches that struggle with loading and reloading data and frustrate the user with delays, Bookassist’s Price Calendar is built with the latest dynamic user-interface technologies, allowing up to 2 years of dates to be instantly and effortlessly shown for each and every room type without further data loading. The interface is fully touch-aware, with the flick of a finger navigating smoothly across months of prices, with clear highlighting of the best value offers. A few simple clicks or taps converts a choice into a booking.
Price Calendar begins roll out this month to existing Bookassist Booking Engine clients. It will be offered as an additional parallel view to the standard booking process for bookers who have flexibility on dates. Price Calendar will also be offered as an automatic alternative when the booker’s originally chosen dates in the standard booking process result in no availability.
Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them drive direct bookings and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.