Novinky a tisk

Prague Bookassist Summit with Google Urges Hotels To Act

By Editor | On 01.06.2017

The Direct Booking Expert™ hosted “A Vision of Excellence” for Czech and Slovak hoteliers at the Mandarin Oriental Hotel in Prague on May 23rd, attended by over 100 delegates.

The all-day seminar featured strategic presentations and highly entertaining and interactive workshops by Google speakers Agency Development Manager Juraj Felix and Business Development Manager Martin Svoboda (pictured below with Jaromír Pažout, Bookassist’s Head of Operations for the Czech and Slovak Republics). The opening scene-setting keynote was given by Bookassist CEO Des O’Mahony, and Bookassist partner Triptease, represented by Emily Assender, completed the day’s focus on direct booking strategies for independent hoteliers (both pictured below).

“The Czech and Slovak markets, and Prague in particular, continue to face challenges from OTA dominance”, according to Jaromír Pažout, Bookassist’s Head of Operations for the Czech and Slovak Republics. “In presenting our Vision of Excellence with Google, we are showing hotels how to take more control of their direct business and giving them the real metrics of how to measure and improve direct business.”

According to Des O’Mahony, CEO & Founder at Bookassist, “Independent hotels can choose to reduce OTA dependence, if they have a solid plan for how to build their direct business. It’s not rocket science, but it does require hotels to make the effort and to believe that they can do it. Our Vision of Excellence series, with Google, is proving to hotels that they can successfully take that step towards growing direct business and regaining control, and of course growing profit.”

The Vision of Excellence seminar series with Google will continue in other destinations in the Autumn of 2017.

Bookassist CEO Des O’Mahony
Seminar delegates
Google’s Juraj Felix and Martin Svoboda with Bookassist’s Jaromír Pažout (center)
Triptease’s Emily Assender
Bookassist's Prague-based team
Bookassist’s Prague-based team

———
Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Italy’s largest hotel group UNA Hotels and AtaHotels choose Bookassist

By Editor | On 08.05.2017

Bookassist is pleased to announce that the combined Italian hotel groups UNA Hotels & Resorts and AtaHotels (http://www.atahotels.it/en/about-us/) have chosen Bookassist’s award-winning direct booking technology across their entire property portfolio of 43 hotels.


Together, Atahotels and UNA Hotels & Resorts with a portfolio of almost 5500 rooms cover 11 Italian regions and 25 destinations, making them the largest indigenous Italian hotel group.

“We have worked successfully with AtaHotels for over a year now, and we’re delighted to add Una Hotels & Resorts to the portfolio”, said Yahya Fetchati, COO at Bookassist. “We are confident that Bookassist technology, integration and direct booking expertise will drive transformational growth online at UNA and AtaHotels in their push for direct business growth.”

The combined group portfolio include three, four and five-star hotels, resorts (including the prestigious Villa Le Maschere), aparthotels and five unique UNAWAY hotel concept properties.

The hotels will progressively be moved to the Bookassist cloud platform throughout the month of May.

—-

Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Welcome to our 100th and 101st Five-Star Hotel Clients!

By Editor | On 27.04.2017

Bookassist, The Direct Booking Expert™, has reached a significant milestone this month in welcoming the 100th and 101st five-star properties to the company’s portfolio.

The InterContinental London Park Lane Hotel (http://parklane.intercontinental.com/), London’s largest 5 star hotel and the flagship of the InterContinental Hotel group (IHG), and Gran Hotel Son Net (http://www.sonnet.es/), the prestigious 5 star Mallorca hotel, have both chosen bespoke web design and digital marketing services from Bookassist with Gran Hotel Son Net additional using Bookassist’s Booking Engine services.


The addition of the InterContinental London Park Lane and Gran Hotel Son Net to the portfolio underscores Bookassist’s leading position in the luxury hotel market segment and the trust placed in Bookassist to operate at the highest standards required.

According to Bookassist CEO Dr Des O’Mahony, “We understand the exacting needs of hoteliers and are confident that our expert online strategy advice and digital solutions ensure our clients achieve real transformational growth. It’s a great compliment to our team to secure such prestigious five-star clients, and through our commitment to strong customer relationships we expect to continue to grow our portfolio of top-end signature hotels.”

We’re delighted with our new website. The Bookassist team have shown real depth of knowledge and experience, and it’s a pleasure to work with them.
Stephen Moran, Marketing Manager, InterContinental London Park Lane

Bookassist currently offers expert online strategy advice in addition to providing booking technology, web design and digital marketing solutions to over 1200 hotels across Europe and the Middle East.

—-

Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Bookassist-Google Summit Shares Vision of Excellence

By Editor | On 04.04.2017

Bookassist and Google are once again joining forces to host a Digital Summit for hoteliers. The summit follows a hugely successful first summit in November of 2016 which attracted over 80 hoteliers from Ireland, Italy, France, Spain, Czech Republic and Iceland.

Hoteliers from across Europe are invited to Google HQ in Dublin on April 24th where Bookassist and Google will share their vision of excellence.

The Summit (#BookassistSummit) will provide an insight into what excellence looks like from a digital point of view, with experts from Bookassist and Google advising hotels on the things they need to consider and the steps they need to take to on their journey towards excellence.

“Our partnership with Google is bringing the best help there is to assist hotels on their journey to excellence and we know from our first summit that hotels value the advice from the Bookassist-Google partnership ” said Des O’Mahony, CEO at Bookassist.

Bookassist will showcase their Direct Booking Health Clinic strategy tool allowing hotels to benchmark their hotel’s online strategy against hotels with proven success at driving direct business.

Hotels that register before April 14th will receive their personalised Direct Booking Health Score™ at the start of the event. The personalised score will address the unique and individual challenges they face in building their direct business. The event will then focus on some key actions they can implement to improve their score.

A panel of hoteliers, each at a different stage of their journey to excellence will share their own experiences, challenges and rewards along the way.

Google will also address Bookassist client hotels at conferences in Prague and Madrid later in May.

“We have an excellent relationship with Bookassist here on Team Ireland. It is clear they are held in the highest regard by their customers, the turnout and engagement for the first summit was excellent.” Philip Coyle, Agency Strategy Lead, Google.

Reach your full potential online and capitalise on extra profit!

—-

Bookassist® is The Direct Booking Expert™. The company develops and manages award-winning digital strategies for hotels to help them build brand online, drive direct bookings, enhance ancillary revenue and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Bookassist spouští Price Calendar pro rezervační systém na ITB v Berlíně

By Editor | On 08.03.2017

Berlin, March 8

Expert na přímé rezervace™ Bookassist® (bookassist.com) dnes zahájil zcela nový přístup k on-line rezervacím na hotelových webových stránkách na ITB - cestovním a technologickém veletrhu v Berlíně.

Významná technologická aktualizace softwaru rezervačního systému společnosti na začátku ledna tohoto roku a tento poslední upgrade umožňují online zákazníkům interaktivní přehled o všech typech pokojů a cen až na 24 měsíců dopředu. Nové dynamické funkce Price Grid nabízí alternativní rozhraní pro zákazníky, kteří chtějí rychle kontrolovat ceny a speciální nabídky a najít tak nejlepší nabídky.

Price grid is a highly dynamic user interface optimised for touch
Price Calendar is a highly dynamic user interface, highly optimised for touch interfaces


“Price Grid poskytuje vysoce interaktivní uživatelský zážitek a jeho používání je velmi zábavné”, podle slov CEO a zakladatele Bookassist, Dese O’Mahony. “Poskytuje skutečný alternativní pohled pro uživatele, kteří jsou flexibilní s jejich daty nebo ke zjištění, že jimi zvolené termíny nejsou dostupné.”

Tento alternativní pohled dává hotelům další příležitost, jak z prohlížejících udělat rezervující nebo podpořit prodej speciálních balíčků a nabídek za vyšší cenu. Price Grid se jeví také jako velmi účinný při udržení potenciálního zákazníka delší dobu na stránce, než je typické pro standardní rezervační proces, také ve zlepšení konverze a též umožňuje hotelům mít více času na oslovení potenciálních hostů speciálním nabídkami.

Na rozdíl od konkurenčních přístupů, které bojují s nahráváním a přehráváním dat a tím zdržují a frustrují uživatele, Price Grid od Bookassist je sestavený z nejnovějších technologií dynamického uživatelského rozhraní a umožňuje okamžitě a snadno, až po dobu dvou let, načíst data pro každý typ pokoje. Rozhraní je plně připraveno pro dotykové platformy a pouhým přejetím přes navigaci je možné zobrazit ceny měsíc po měsíci s jasným zobrazením nejlepších nabídek. Několik jednoduchých kliknutí nebo tapnutí vás převedou z nabídky přímo do rezervace.

Price Grid bude uveden na trh tento měsíc a poskytnut stávajícím klientům rezervačního systému Bookassist. Bude nabízen jako další alternativa ke standardnímu rezervačnímu procesu pro zákazníky, kteří jsou flexibilní se svými daty. Price Grid bude též nabídnut automaticky, pokud zákazníky zvolená data nebudou v systému dostupná.

—-

Bookassist® vyvíjí a spravuje digitální strategie pro hotely a pomáhá jim získávat přímé rezervace, zlepšit ziskovost a snížit jejich závislost na zprostředkovatelích. Společnost je trojnásobným vítězem ocenění „World‘s Leading Booking Engine Technology Award“ s více než 100 zaměstnanci v Dublinu, Paříži, Madridu, Římě, Vídni, Mnichově a Praze.


Bookassist na ITB v Berlíně představí Direct Booking Clinic a uvedení nového produktu na trh

By Editor | On 06.02.2017

Navštivte Bookassist v hale 8.1


Bookassist bude opět vystavovat na sedmém ročníku letošního ITB veletrhu v Berlíně. “World’s Leading Travel Trade Show” se koná od středy 8. března do neděle 12. března na berlínském výstavišti.


Bookassist se nachází v hlavní části technologie v hale 8, sekce 8.1, stánek číslo 108. Bookassist zaměstnanci, reprezentující Irsko, Francii, Španělsko, Itálii, Rakousko, Německo a Českou Republiku, Vám zde budou velmi rádi k dispozici.

Rezervujte schůzku s Bookassist na ITB

Rezervujte si analýzu Direct Booking Clinic

Jak dobře je Váš hotel nasměrován pro přímý byznys? Bookassist Direct Booking Clinic bude fungovat po celou dobu trvání veletrhu. Hotely budou moci analyzovat svoji online strategii oproti nejvyšším standardům v hotelnictví. Náš tým expertů bude provádět vybrané klíčové testy, aby Vám poskytl celkový výsledek Direct Booking Health Score. Tým plně zhodnotí vaší digital marketing strategii, umístění ve vyhledávačích, standardy webových stránek, potencionální konverzi webových stránek a optimalizaci rezervačního systému, stejně jako poskytnou osvědčené příklady.


“Věříme, že naše Direct Booking Clinic poskytne neocenitelné a praktické kroky k významnému zlepšení online konverze hotelů. A to znamená zvýšení zisku”, řekla Claire Sawier, Head of Marketing Bookassist.

Rezervujte si Clinic analýzu na ITB

Spuštění nového rezervačního systému

V návaznosti na nedávné spuštění nového rezervačního systému 2017, Bookassist na ITB oznámí další nové technologie v Booking Engine, a představí inovativní přístup k rezervaci on-line.

Detaily Vám oznámíme na veletrhu 8. března. Zůstaňte s náme ve spojení!


Bookassist oznamuje upgrade rezervačního systému pro rok 2017

By Editor | On 09.01.2017

Dublin, 9.ledna

Bookassist has today announced a major upgrade to its world-leading Booking Engine technology, the first phase in a series of changes due in 2017.

Following consultation with online customers and with hotel clients, the upgrade has focused on key usability areas for online customers, allowing people to absorb information more quickly and therefore improve potential conversion. Filtering of information, by being able to set the number of rooms required for example, allows online customers to focus more quickly on what matters to them. Stronger flexibility in visual layout has also been introduced to allow the Booking Engine to fit more seamlessly into any hotel website, bringing more clarity and more confidence for the booker.

“The first steps are the time-consuming ones, since you have to ensure backwards compatibility for thousands of clients and we spent a lot of 2016 on behind-the-scenes work”, said Dr Des O’Mahony, CEO and Founder at Bookassist.

“This release is very much Phase 1 of the new architecture, but there is a lot more to come. New features and alternative routes to booking will be introduced quickly on this platform to allow hotels have much more flexibility in the way their customers interact with their product offerings as well as allowing completely different ways of purchasing. We will soon release a best-of-breed interactive pricing grid for example, to give cutting-edge user experience when browsing resort and leisure properties”.

Booking Engine selection page with features as below

The Bookassist Booking Engine continues to prioritise conversion in order to drive hotels’ profitability with improved direct bookings, with customer-focused features including:

  1. Over 20 currency and over 20 language options, including right-to-left languages;
  2. Option to allow selection of number of rooms, as well as occupants, to focus results;
  3. Voucher and promo code entry;
  4. Dynamic discounts based on arrival and length of stay;
  5. Larger image thumbnails and full image gallery per room;
  6. Dynamic room pricing based on occupancy, child age and date;
  7. Customer can choose from multiple room variations, payment options;
  8. Configurable special offers bar to focus customers on specific offers.
Room configuration with dynamic pricing based on mealplans, child ages

Room configuration with dynamic pricing reflecting adult/children occupancy, as well as dynamically priced mealplans (as shown), are also a feature that online customers rate highly.

While fully functional as a stand-alone product embedded in any hotel website, Bookassist’s Booking Engine gains even more advanced features when combined with the company’s Smart CMS web design product, allowing Booking Engine information to be used dynamically throughout a hotel’s Smart CMS website.

The Booking Engine 2017 upgrade will be rolled out on a phased basis to Bookassist clients in all countries starting January 16th.

—-

Bookassist® develops and manages award-winning digital strategies for hotels to help them drive direct bookings and improve their profitability while reducing dependence on third parties. With over 100 staff at offices in Dublin, Paris, Madrid, Rome, Vienna, Munich and Prague, the company is a three-times winner of the World’s Leading Booking Engine Technology award.


Následující Stránka »
bookassist - technology & online strategy for hotels

Adresa: Dlouhá 705/16, 110 00 Praha 1, Czech Republic
Telefon: +420 227 195 117 Fax: +420 227 195 117
Email:
Web: http://bookassist.org/cz