News and press

Bookassist brings thousands of customer reviews online

By Des O'Mahony | On Wed, August 16, 2006

For the online customer bombarded by market speak, nothing is more valuable than genuine comments about or reviews of the hotel or apartment they are trying to book. Comments from objective fellow travellers are what social media is about. For many months prior to launch, Bookassist has been collecting hundreds of reviews a week from Bookassist customers who have stayed at our partner properties, seeking their views on what does and doesn’t work for them. Our review system is now online and is rapidly building into a valuable resource to help our customers make the right choices in accommodation.

Unlike other sites where anyone is free to submit a comment, thereby skewing the imparitality of what is written, Bookassist customer comments are strictly limited to customers who have actually used the Bookassist system to make a reservation - the Bookassist team only invites customers to submit their comments after they have completed their stay.

Since the early days of the Softguides online city guides in the mid to late 90’s, a Bookassist product, customer comments and feedback on listed hotels and other services has been a key factor in the service offered by Bookassist. Years before the current growth in online review sites, the Softguides sites were displaying feedback on hotels and other services contributed by the public, a feature that is fast become more mainstream now almost a decade later.

For the online customer bombarded by market speak, nothing is more valuable than genuine comments about or reviews of the hotel or apartment they are trying to book. Comments from objective fellow travellers are what social media is about. For many months prior to launch, Bookassist has been collecting hundreds of reviews a week from Bookassist customers who have stayed at our partner properties, seeking their views on what does and doesn’t work for them. Our review system is now online and is rapidly building into a valuable resource to help our customers make the right choices in accommodation.

Unlike other sites where anyone is free to submit a comment, thereby skewing the imparitality of what is written, Bookassist customer comments are strictly limited to customers who have actually used the Bookassist system to make a reservation - the Bookassist team only invites customers to submit their comments after they have completed their stay.

Since the early days of the Softguides online city guides in the mid to late 90’s, a Bookassist product, customer comments and feedback on listed hotels and other services has been a key factor in the service offered by Bookassist. Years before the current growth in online review sites, the Softguides sites were displaying feedback on hotels and other services contributed by the public, a feature that is fast become more mainstream now almost a decade later.

Labels: innovation, corporate news


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