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Bookassist Welcomes the Return of Leonardi Hotels

By Claire Sawier | On Mon, November 24, 2014

​Leonardi Hotels, the largest hotel group in Rome with 17 hotels, has re contracted with online technology and digital strategy company Bookassist, to help them with their direct booking strategy.

Leonardi Hotels

Having partnered back in 2010 for a period of one year, Leonardi hotels were approached by, and moved to another company, promising similar but cheaper solutions. Not happy with the results, Leonardi Hotels moved yet again to another partner before happily returning to Bookassist this month.

To win a new client is always a good thing, but to welcome one back is even betterAlberto Recanatesi, Operations Manager, Bookassist Italy.

Leonardi Hotels have committed to a three year contract this time around. Their personalised direct booking solution includes 17 new fully responsive websites, Bookassist’s conversion focused booking engine - (voted the World’s Leading Booking Engine for the last two consecutive years) and a full digital marketing program for all 17 hotels.

Federico Sambrotta, Revenue Manager with Leonardi Hotels explains why they made the decision to go back to Bookassist.

We chose to return to Bookassist having had the experience of working with other companies. We realised that what we needed was not just a service provider but a true partner. We have found that in Bookassist. We work in close partnership with our dedicated account manager and other team members who we see as an invaluable extension to our own in-house team. Furthermore, Bookassist’s fully integrated direct booking solution ensures that our booking engine, digital marketing and website all work together to maximise our exposure and eliminate barriers to booking.We are delighted to be back working with Bookassist and are confident that we can now compete at an expert level online.Federico Sambrotta, Revenue Manager with Leonardi Hotels

Read more about Bookassist’s Direct Strategy approach.


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