News and press

Bookassist to sponsor World Travel Awards, retires from competition

By Des O'Mahony | On Thu, June 25, 2015

Bookassist has been a nominee or winner of World’s Leading Booking Engine Technology Provider category in the World Travel Awards since 2010. We’ve won three straight years in a row in 2012, 2013 and 2014. This year, in 2015, the World’s Leading Booking Engine Technology Provider category is no more, as the category has been removed in a reorganisation of the Travel Technology Awards section. Bookassist is therefore the only hotel booking engine company who has ever won (or will ever win) that category for three straight years. It’s our little bit of history.

Rather than continue in one of the new categories as a nominee and continue to ask our loyal supporters to yet again get behind our annual voting push, we have instead joined with the World Travel Awards to become a sponsor of the newly-organised Travel Technology Awards section in 2015. As a sponsor, we have therefore withdrawn our nominations in two of the new categories and have opted to retire from all award categories in 2015 to avoid any conflict of interest.

As a three-times winner and five-times nominee, we have achieved even more than we set out to do in competition with some of the world’s finest travel brands and we are happy to pass the baton. We’re all exceptionally proud to have been supported so strongly by all the team, our clients and our friends worldwide with such loyalty throughout those years. It’s been a big ask every year to get the vote out against some of the world’s leading companies in travel, and we also felt that it was perhaps time to give our loyal supporters a break from our annual and intensive push for votes. Each year we have tracked our online voting and social media campaigns and have seen a large and undiminished level of support that has been very gratifying and a real sign of recognition for Bookassist staff and the excellent job they do for our clients every day. On behalf of all of us in Bookassist, I thank everyone who has voted for our company throughout the years.

We wish all nominees in Travel Technology the very best in the upcoming competition. The World Travel Awards continue to set a real gold standard in hospitality worldwide. We are proud to have continually met those standards in the eyes of our supporters, proud to be a long-term winner and excited to now be a sponsor of what we consider the premier annual awards in hospitality worldwide.


Des O’Mahony is CEO & Co-founder of Bookassist


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