Bewley’s Hotels show dramatic business increase with Bookassist
The Bewley’s Hotels Group (bewleyshotels.com) has recorded a sharp increase in direct online booking revenue in the final quarter of 2009, the group announced today. The change has coincided with the group’s adoption of Bookassist booking technology and online marketing strategy in October 2009.
Commenting on the results to date, Tracey Moran, Communications Director with Bewley’s Hotel Group said: “We began working with Bookassist in October and in this short space of time have seen immediate growth in online revenue and particularly in average booking value. Furthermore, introducing Bookassist’s eCommerce integration with Google Analytics has helped us to reduce our online marketing costs and to achieve a significantly better return on investment. Although it is still early days we are delighted with the progress and the speed at which it was achieved.”
“Switching Bewley’s to Bookassist’s suite of technology and services has shown immediate dividends”, according to Paul Dooley, Director of Client Services at Bookassist’s Ireland office. “Our booking technology in particular has one of the highest conversion rates in the industry. We expect further performance growth through 2010 and we are confident that some of our exciting new technology releases in the first quarter of 2010 will accelerate this.”
Bookassist products and services in use with the group include Booking Engine, with visual search and interactive booking map technology; Traffic Builder online marketing with Google Analytics eCommerce connectivity; Site Builder content management system website; Corporate booking and loyalty system; online electronic voucher purchase system.
Installation of a direct connection between Bookassist’s booking engine system and the hotel group’s property management system (PMS) was also facilitated. Bookassist’s standard OTA/XML interface allows connections to PMS systems with ease, saving hotels the time and effort of transferring reservations between systems.
Bewley’s Hotel Group have four hotels in Dublin - at Ballsbridge, Leopardstown, Newland’s Cross and Dublin Airport - together with UK hotels at Manchester Airport and in Leeds. The Group, headquartered at the Red Cow Complex in Dublin, is a sister group of Moran Hotels.
Bookassist® creates and manages online strategies for hotels and groups and is the industry-leading hotel booking engine and online marketing provider in Ireland. A Deloitte Fast 50 Technology Company in Ireland and in the Top 100 Deloitte Technology Companies in Europe, Bookassist has received numerous awards in Online Trade, Online Marketing, and Technological Innovation including the Irish Internet Association’s NetVisionary Award for online trade.