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Almost 90% rate Bookassist booking engine at 8/10 or higher

By Des O'Mahony | On Mon, July 21, 2008

Almost 90% of customers rate the Bookassist booking engine experience at 8/10 or higher, with almost 60% giving it 10/10

A staggering 89.4% of online users who have used the Bookassist booking engine rate the system at 8/10 or higher, with a significant majority of users, almost 60%, giving it a full thumbs up with the highest 10/10 rating, according to statistics gathered from tens of thousands of users and released on the bookassist.org corporate website.

Bookassist has been collecting reviews from customers and have amassed tens of thousands of customer comments on the system. After having stayed at a hotel, customers receive a follow up email to comment on their experience, which forms the backbone of Bookassist’s popular customer reviews for hotels. Hotels can feature these reviews on their own website as part of the Bookassist Travel 2.0 booking engine.

However, Bookassist also asks customers about the booking engine experience so that this information can be used to continually improve the customer experience. With thousands of bookings made a week using embedded Bookassist technology on hotel websites and affiliate channels, this is critical and valuable information. Coupled with analysis of the way customers use the booking process, this information has led to substantial advances in the booking engine design, advances which, while technically accomplished, lead to a simplicity for the online user instead of more complication. Bookassist advocates the multi-screen approach to the booking process for many reasons, rather than the single page approach that some vendors promote. Independent research has shown this approach to be vindicated for user friendliness and clarity of the process and it is industry best practice.

Having a customer centric approach, rather than a technology centric approach has been a cornerstone of how Bookassist has operated over the last 8 years in the online reservations arena and has been the open secret of Bookassist’s success to date.

Almost 90% of customers rate the Bookassist booking engine experience at 8/10 or higher, with almost 60% giving it 10/10

A staggering 89.4% of online users who have used the Bookassist booking engine rate the system at 8/10 or higher, with a significant majority of users, almost 60%, giving it a full thumbs up with the highest 10/10 rating, according to statistics gathered from tens of thousands of users and released on the bookassist.org corporate website.

Bookassist has been collecting reviews from customers and have amassed tens of thousands of customer comments on the system. After having stayed at a hotel, customers receive a follow up email to comment on their experience, which forms the backbone of Bookassist’s popular customer reviews for hotels. Hotels can feature these reviews on their own website as part of the Bookassist Travel 2.0 booking engine.

However, Bookassist also asks customers about the booking engine experience so that this information can be used to continually improve the customer experience. With thousands of bookings made a week using embedded Bookassist technology on hotel websites and affiliate channels, this is critical and valuable information. Coupled with analysis of the way customers use the booking process, this information has led to substantial advances in the booking engine design, advances which, while technically accomplished, lead to a simplicity for the online user instead of more complication. Bookassist advocates the multi-screen approach to the booking process for many reasons, rather than the single page approach that some vendors promote. Independent research has shown this approach to be vindicated for user friendliness and clarity of the process and it is industry best practice.

Having a customer centric approach, rather than a technology centric approach has been a cornerstone of how Bookassist has operated over the last 8 years in the online reservations arena and has been the open secret of Bookassist’s success to date.


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