News and press

Bookassist at BTO Florence 2015

By Editor | On Tue, November 24, 2015

​Bookassist returns to Italy’s premier travel technology show BuyTourismOnline BTO 2015 at Fortezza da Basso in the heart of Florence on December 2 and 3.


The theme of BTO 2015 is Synchronicity - more than a reference to The Police’s masterwork, the conference focuses on the idea that nothing happens by chance and we must seize opportunity to make it happen. Since inception, Bookassist has had a major association with BTO and continues this year with sponsorship of the event and three contributions:

Inizia a risparmiare da subito (Start Saving Now)

Alberto Recanatesi, Bookassist Operations Manager for Italy

Tuesday 2 at 11:30

Truth Hits Everybody - Instant Booking by Tripadvisor

A panel discussion with Yahya Fetchati, Bookassist COO

Wednesday 3 at 14:50

I Costi della Distribuzione (The Cost of Distribution)

Fiamma Franceschilli, Bookassist Senior Online Business Manager for Italy

Wednesday 3 at 15:20

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Click here and use the code BOOKASSIST150 to get a reduction on your entrance ticket of €150

See the complete BTO 2015 programme.

We hope to see you there!!


Bookassist in WTM deal to develop conversion-focused websites for the Travelroma group

By Claire Sawier | On Tue, November 03, 2015

Travelroma group of hotels has chosen Bookassist to develop its new web presence for 2016 onwards. The central Rome hotel group will be represented with fully mobile aware responsive and adaptive websites with integrated digital marketing, plus an overall group website.

Bookassist develops highly customer-focused websites designed for maximum conversion of direct bookers.

The new deal was completed today at London’s World Travel Market and marks a new chapter of an already productive relationship between Travelroma hotels and the Rome-based Bookassist Italia team.


Bookassist signs Elite Hospitality Group at WTM

By Claire Sawier | On Tue, November 03, 2015

Bahrain-based Elite Hospitality Group has chosen Bookassist for its booking technology and digital marketing needs in a deal closed at London’s World Travel Market today.

Elite Hospitality is a leading name in the hospitality business in the Kingdom of Bahrain.

The 4-hotel Elite group focuses on delivering high quality suite-only accommodation services in a choice of prime locations.

Pictured are Des O’Mahony, CEO Bookassist with Sarosh Aibara, Chief Operating Officer at Elite (seated) and Yahya Fetchati, COO Bookassist.

Elite Hospitality Group chooses Bookassist
Elite Hospitality Group chooses Bookassist

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