News and press
Bookassist has today been shortlisted by the Marketing Institute of Ireland for a CRM / Customer Care Award.
The All Ireland Marketing Awards programme, organised by The Marketing Institute of Ireland, is the nation’s premier means of recognising the success of Irish marketing professionals.
The aim of The Marketing Institute of Ireland in staging these awards is to promote excellence and best practice in all areas of marketing, and especially highlight the role of marketing in value creation, and its relationship to profit performance.
A huge number of entries were received and the category was oversubscribed. The quality of entries was also exceptionally high, indicative of the high standards of ongoing marketing practice in the companies who entered.
The Bookassist team invests heavily in the relationships we have with our hotels and we are incredibly proud to be shortlisted for this award.
Other companies shortlisted in the CRM / Customer Care category include 02 Ireland, Toyota, Topaz Energy and UPC.
View all finalists here: http://www.aimawards.ie/finalists.htm
Bookassist’s Distribution Manager, the industry’s radical new approach to channel management, has today been shortlisted by EyeForTravel for Travel Innovation of the year 2014.
The Innovation in Travel Awards celebrate the most impressive innovations that have recently entered the travel space and will impact the industry in 2014 and beyond.
Bookassist Distribution Manager offers a hotel-centric solution to online distribution that allows hoteliers to strategically address the issue of margin through its smart redistribution capability.
Bookassist’s innovative platform is a cloud-based intelligent redistribution system with two-way channel connectivity that makes sure that hotels always achieve the highest margins online by dynamically adjusting online availability across channels and favouring the direct sale channel on the hotel’s website.
The winner will be announced at the EyeForTravel Travel Distribution Summit in London on May 22nd.
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