Who we are
Bookassist was founded in Dublin, Ireland in 1999. Entirely self-financed and consistently profitable, management comprises an expert and award-winning team with decades of experience in scientific and technology research, in the hospitality industry, in internet consultancy and in enterprise-level software development. Bookassist has long been recognised as a thought leader, first-mover and innovator in the hospitality technology space.
Bookassist has offices in Dublin, Madrid, Rome, Vienna and Prague with resellers worldwide. Bookassist is a trading name and registered trade mark of Automatic Netware Ltd.
Des O'Mahony PhD
Chief Executive Officer and Co-founder
Des is responsible for overall strategy at Bookassist. Involved with web technology and the online industry since the early 90's, he is also a Chartered Physicist with a PhD in Physics. He was honoured twice by the Irish Internet Association in their annual awards, most recently as the Association's "Internet Entrepreneur of the Year" in 2010. A recognised authority in the travel technology space, he regularly presents at international conferences and events in hospitality, mobile and digital technology. He was a recipient of HSMAI Europe's inaugural "Top 20 Extraordinary Minds in Sales, Marketing & Technology" awards in February 2014. He currently sits on Tourism Ireland's Central Marketing Partnership Group as travel technology advisor.
Chief Operating Officer
Yahya is a former Director of Hotel Partner Marketing at Lastminute.com and former Managing Director of Hotels for Europe at Hotels.com. An experienced hospitality technology professional having worked as a hotelier before moving into online distribution, he is a recognised expert on the online space. He oversees the business operations of all Bookassist offices and partners, and is responsible for global business development.
Robert Whittle PhD
Chief Technology Officer and Co-founder
Robert heads the development team at Bookassist. He is responsible for the company's server and cloud systems, as well as security, and for the development of the leading-edge and innovative technologies that underpin Bookassist's award-winning products and services. He holds a PhD in Physics and has worked in web technology since its foundation in the early 90's.
VP Product Management and Co-founder
Karen heads Product Management at Bookassist. She is responsible for management and implementation of the Company's product strategy, and for coordinating between the Development and Operations areas of the Company. She works with Product Managers and Heads of Marketing, Web Design and Digital Marketing to align overall Company product strategy. Her particular focus is on gathering and assessing product requirements from the Operations teams, aligning product requirements with the strategic direction, and working with the Development team to determine the feasibility and scope of software solutions from the dual perspectives of satisfying business priorities and delivering real functionality, while understanding and managing client expectations. She holds an MSc in Physics and qualifications in Systems Analysis.
Head of Web Design and Co-founder
Eva is responsible for the Web Design production team, including booking engine implementation on client websites, and for the ongoing development of Bookassist's content management systems for website management. She has a Bachelor of Fine Arts degree and a Master's degree in Editorial and Marketing Design, and has broad experience in the world of design, advertising and media, having worked in the internet space since 1996.
Head of Digital Marketing
Mary is responsible for overall digital marketing strategy and client services in Bookassist, and manages the Digital Marketing team across all offices. She also manages Bookassist's partnership relations with online partners such as Google, TripAdvisor, Trivago, Facebook and others. She holds degrees in Physics and in Management.
Head of Operations Ireland and UK and Co-founder
Kieran is a Graduate of the Shannon College of Hotel Management and is an experienced hospitality industry professional having worked extensively in the industry prior to joining Bookassist in 1999. He is responsible for the management and growth of Bookassist's home market in Ireland as well as in the United Kingdom.
Board of Directors
Des O'Mahony (Chair), Kieran Fives, Robert Whittle, Karen Fives.
- The 5-Star Gran Hotel Son Net Goes Live with Bookassist
- Prague Bookassist Summit with Google Urges Hotels To Act
- Italy’s largest hotel group UNA Hotels and AtaHotels choose Bookassist
- Welcome to our 100th and 101st Five-Star Hotel Clients!
- Bookassist-Google Summit Shares Vision of Excellence
- Bookassist Presents at Hospitality and Tourism Forums in France
- Bookassist Launches Price Calendar For Booking Engine At ITB Berlin
- Direct Booking Health Score brings industry benchmarking to your hotel’s direct business
- Bookassist at ITB Berlin 2017 showcasing Direct Booking Clinic and Product Launch
- Bookassist Paris Seminar Highlights Acquisition Opportunities