Who we are

Bookassist was founded in Dublin, Ireland in 1999. Entirely self-financed and consistently profitable, management comprises an expert and award-winning team with decades of experience in scientific and technology research, in the hospitality industry, in internet consultancy and in enterprise-level software development. Bookassist has long been recognised as a thought leader, first-mover and innovator in the hospitality technology space.

Bookassist has offices in Dublin, Madrid, Rome, Vienna and Prague with resellers worldwide. Bookassist is a trading name and registered trade mark of Automatic Netware Ltd.

Executive Team

Des O'Mahony

Des O'Mahony PhD

Chief Executive Officer and Co-founder

Des is responsible for overall strategy at Bookassist. Involved with web technology and the online industry since the early 90's, he is also a Chartered Physicist with a PhD in Physics. He was honoured twice by the Irish Internet Association in their annual awards, most recently as the Association's "Internet Entrepreneur of the Year" in 2010. A recognised authority in the travel technology space, he regularly presents at international conferences and events in hospitality, mobile and digital technology. He was a recipient of HSMAI Europe's inaugural "Top 20 Extraordinary Minds in Sales, Marketing & Technology" awards in February 2014. He currently sits on Tourism Ireland's Central Marketing Partnership Group as travel technology advisor.

Twitter Des O'Mahony@desomahony


Yahya Fetchati

Yahya Fetchati

Chief Operating Officer

Yahya is a former Director of Hotel Partner Marketing at Lastminute.com and former Managing Director of Hotels for Europe at Hotels.com. An experienced hospitality technology professional having worked as a hotelier before moving into online distribution, he is a recognised expert on the online space. He oversees the business operations of all Bookassist offices and partners, and is responsible for global business development.

Twitter Yahya Fetchati@yfetchati


Robert Whittle

Robert Whittle PhD

Chief Technology Officer and Co-founder

Robert heads the development team at Bookassist. He is responsible for the company's server and cloud systems, as well as security, and for the development of the leading-edge and innovative technologies that underpin Bookassist's award-winning products and services. He holds a PhD in Physics and has worked in web technology since its foundation in the early 90's.


Karen Fives

Karen Fives

VP Product Management and Co-founder

Karen heads Product Management at Bookassist. She is responsible for management and implementation of the Company's product strategy, and for coordinating between the Development and Operations areas of the Company. She works with Product Managers and Heads of Marketing, Web Design and Digital Marketing to align overall Company product strategy. Her particular focus is on gathering and assessing product requirements from the Operations teams, aligning product requirements with the strategic direction, and working with the Development team to determine the feasibility and scope of software solutions from the dual perspectives of satisfying business priorities and delivering real functionality, while understanding and managing client expectations. She holds an MSc in Physics and qualifications in Systems Analysis.


Eva Reyero

Eva Reyero

Head of Web Design and Co-founder

Eva is responsible for the Web Design production team, including booking engine implementation on client websites, and for the ongoing development of Bookassist's content management systems for website management. She has a Bachelor of Fine Arts degree and a Master's degree in Editorial and Marketing Design, and has broad experience in the world of design, advertising and media, having worked in the internet space since 1996.


Mary Collins

Mary Collins

Head of Digital Marketing

Mary is responsible for overall digital marketing strategy and client services in Bookassist, and manages the Digital Marketing team across all offices. She also manages Bookassist's partnership relations with online partners such as Google, TripAdvisor, Trivago, Facebook and others. She holds degrees in Physics and in Management.


Kieran Fives

Kieran Fives

Head of Operations Ireland and UK and Co-founder

Kieran is a Graduate of the Shannon College of Hotel Management and is an experienced hospitality industry professional having worked extensively in the industry prior to joining Bookassist in 1999. He is responsible for the management and growth of Bookassist's home market in Ireland as well as in the United Kingdom.


Board of Directors

Des O'Mahony (Chair), Kieran Fives, Robert Whittle, Karen Fives.

bookassist - technology & online strategy for hotels

Address: 1st Floor South Block, Rockfield Central, Dublin D16 R6V0, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916
Email:
Web: http://bookassist.org/en