Who we are

Bookassist was founded in Dublin, Ireland in 1999. Entirely self-financed and consistently profitable, management comprises an expert and award-winning team with decades of experience in scientific and technology research, in the hospitality industry, in internet consultancy and in enterprise-level software development. Bookassist has long been recognised as a thought leader, first-mover and innovator in the hospitality technology space.

Bookassist has offices in Dublin, Paris, Madrid, Rome, Vienna and Prague with resellers worldwide. Bookassist is a trading name and registered trade mark of Automatic Netware Ltd.

Executive Team

Des O'Mahony

Des O'Mahony PhD

Chief Executive Officer and Co-founder

Des is responsible for overall strategy and research at Bookassist. Involved with web technology and the online industry since the early 90's, he is also a Chartered Physicist with a PhD in Physics. He was honoured as the Irish Internet Association's "Internet Entrepreneur of the Year" in 2010. A recognised authority in the travel technology space, he regularly presents at international conferences and events in hospitality, mobile and digital technology. He was a recipient of HSMAI Europe's inaugural "Top 20 Extraordinary Minds in Sales, Marketing & Technology" awards in February 2014.

Twitter Des O'Mahony@desomahony


Yahya Fetchati

Yahya Fetchati

Chief Operating Officer

Yahya is a former Director of Hotel Partner Marketing at Lastminute.com and former Managing Director of Hotels for Europe at Hotels.com. An experienced hospitality technology professional having worked as a hotelier before moving into online distribution, he is a recognised expert on the online space. He oversees the business operations of all Bookassist offices and partners, and is responsible for global business development.

Twitter Yahya Fetchati@yfetchati


Robert Whittle

Robert Whittle PhD

Chief Technology Officer and Co-founder

Robert heads the development team at Bookassist. He is responsible for the company's server and cloud systems, as well as security, and for the development of the leading-edge and innovative technologies that underpin Bookassist's award-winning products and services. He holds a PhD in Physics and has worked in web technology since its foundation in the early 90's.


Karen Fives

Karen Fives

Head of Business Analysis and Co-founder

Karen heads business analysis at Bookassist, which is the primary interface between operations requirements and development. She is responsible for the management and prioritization of all analysis work in software development, and for coordinating between Development and Operations. Her particular focus is on assessing the feasibility and scope of software solutions from the dual perspectives of satisfying business requirements and delivering real functionality, while understanding and managing client expectations. She holds an MSc in Physics and qualifications in Systems Analysis.


Eva Reyero

Eva Reyero

Head of Web Design and Co-founder

Eva is responsible for the Web Design production team, including booking engine implementation on client websites, and for the ongoing development of Bookassist's content management systems for website management. She has a Bachelor of Fine Arts degree and a Master's degree in Editorial and Marketing Design, and has broad experience in the world of design, advertising and media, having worked in the internet space since 1996.


Mary Collins

Mary Collins

Head of Digital Marketing

Mary is responsible for overall digital marketing strategy and client services in Bookassist, and manages the Digital Marketing team across all offices. She also manages Bookassist's partnership relations with online partners such as Google, TripAdvisor, Trivago, Facebook and others. She holds degrees in Physics and in Management.


Kieran Fives

Kieran Fives

Head of Operations Ireland and UK and Co-founder

Kieran is a Graduate of the Shannon College of Hotel Management and is an experienced hospitality industry professional having worked extensively in the industry prior to joining Bookassist in 1999. He is responsible for the management and growth of Bookassist's home market in Ireland as well as in the United Kingdom.


Vivian Kelly

Vivian Kelly

Financial Controller

Vivian is responsible for financial planning and operations in all offices. He is an associate of the Irish Institute of Taxation and also a member of the Institute of Chartered Accountants in Ireland.


Board of Directors

Des O'Mahony (Chair), Kieran Fives, Robert Whittle, Karen Fives.

bookassist - technology & online strategy for hotels

Address: 35 Fitzwilliam Place, Dublin 2, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916
Email:
Web: http://bookassist.org/en