Hotel Industry Blog

Facebook bigger than Google for hotels? Not quite

By Des O'Mahony | On Mon, May 24, 2010

There’s been a lot of talk about the traffic on Facebook and how big it is, surpassing even Google recently. What really is the consequence for the hotel sector of this kind of traffic?

A report by Max Starkov at HeBS shows that certainly Facebook is one to watch. There are interesting case studies that show a real revenue comparison between Facebook and Google related links to hotel websites. But as Starkov says: “Facebook is definitely here to stay and has experienced tremendous growth, but it is not going to replace Google as a travel planning tool anytime soon. “

Get the whole story here at http://bit.ly/dfIRR1

Labels: social media, google, facebook

Share this post on:

  • Google+
  • Digg
  • Del.icio.us
  • LinkedIn





Tag cloud



Latest blog posts



News and press



bookassist - technology & online strategy for hotels

Address: 1st Floor South Block, Rockfield Central, Dublin D16 R6V0, Ireland
Phone: +353 1 676 2913 Fax: +353 1 676 2916
Email:
Web: http://bookassist.org/en